Brenda

Lupercio

Sales Operations &

RevOps Leader

Brenda

Lupercio

Designing the Operating System for Growth

01 — About

Hello, I'm Brenda Lupercio

I help growing sales organizations scale by designing the operational systems behind their success.

From Salesforce optimization and process design to reporting, enablement, and cross-functional collaboration, I transform operational complexity into scalable systems that improve visibility, execution, and sales performance.

Every project tells a story. Start here.

02 — The Challenge

High-performing sales teams need more than talented salespeople.

They need reliable systems, clear processes, and accurate data to make confident decisions and scale effectively.

Without them, teams lose visibility, opportunities fall through the cracks, and growth becomes harder to scale.

That's where I create value.

03 — How I Create Impact

I combine data, technology, and cross-functional collaboration to design solutions that make teams more effective.

My approach focuses on four key areas. Select one to read more.

I

Building Scalable Processes

I design sales processes that hold up as the team grows: clear stages, defined ownership, and workflows documented so every rep follows the same path.

II

Creating Visibility Through Data

I turn CRM data into reporting leadership can act on — dashboards, pipeline health metrics, and forecasting views built on clean, reliable data.

III

Connecting Teams

I work across Sales, Finance, Marketing, and Operations to align on definitions, handoffs, and shared systems so decisions are made with the same information.

IV

Enabling Sales Performance

I build the training, documentation, and enablement materials that help reps adopt the tools and sell with less friction.

04 — Featured Projects

Project 01

Ask, Ask, Ask Initiative

Turning a simple sales behavior into a measurable pipeline engine

The Challenge

Client referrals and upsell opportunities were happening, but there was no standardized process to capture, track, and measure the impact.

What I Built

I designed an end-to-end referral workflow connecting Salesforce, SharePoint, reporting, and sales enablement materials. This included:

Process design Salesforce configuration SharePoint tracking solution Training materials Dashboards for monitoring results

The Impact — within the first month

668

leads generated

124

client referral accounts

133

meetings booked

38

verified opportunities

$1.33M

commissionable pipeline created

Project 02

Salesforce Pipeline Transformation

Creating visibility and improving sales execution

The Challenge

Sales opportunities lacked consistency, data quality, and standardized processes, making pipeline visibility and forecasting more difficult.

What I Built

I redesigned Salesforce workflows and introduced pipeline governance practices to improve:

Opportunity hygiene Data accuracy Sales process adoption Reporting visibility

The Impact

150 days → 40 days sales cycle

— Improved pipeline visibility for leadership

— Reduced duplicate and inactive opportunities

— Enabled more accurate forecasting discussions

Project 03

Sales Operations Foundation

Building the infrastructure behind a growing sales organization

The Challenge

As the sales organization expanded, teams needed more consistent processes, better Salesforce adoption, clearer documentation, and stronger operational support.

What I Built

I created and standardized the operational foundation that enabled sales teams to work more effectively, including:

Salesforce onboarding guides & training Sales process documentation Pipeline governance practices CRM adoption support Call logging processes Reporting frameworks Cross-functional workflows: Sales, Finance & Operations

The Impact

45+ BDMs · 80+ ISRs supported

— Improved consistency across sales processes

— Increased Salesforce adoption and data quality

— Created scalable systems to support business growth

05 — Results That Matter

Numbers that tell the story.

$1.33M

Pipeline Generated

668

Leads Created

150 → 40

Sales Cycle, in days

125+

Users Supported

Real-Time Pipeline Visibility

Better Forecasting & Leadership Decisions

06 — Beyond My Title

Today, my responsibilities span multiple disciplines

Sales Operations Manager Business Analyst Salesforce Administrator Project Manager Sales Enablement Lead Process Improvement Lead

Because when something important needs to get done... people know I'll find a way.

Trusted By

Peninsula Canada
NCR Voyix
Axis Communications
Compugen
Hewlett Packard Enterprise
Flex
Peninsula Canada
NCR Voyix
Axis Communications
Compugen
Hewlett Packard Enterprise
Flex